As there is a direct relationship between sales and profits, the sales letter is perhaps the mot important letter that a businessman has as draft.
A sales letter, as the name suggests, is a letter that attempts to sell something. A circular is a printed or duplicated letter, of which several copies are made and sent out. It is used when the same message has to be given several people and individual letter writing becomes tedious and time consuming. A sales letter is usually sent out in circular form.
Since a sales letter is a letter to sell something it has often been compared to a salesman. Though a sales letter cannot posses the personal touch that a salesman has , it has several other distinct advantages over its human counterpart. It is less expensive than the salesman. It reaches the client however busy he may be, while a salesman has to repeatedly and sometimes unsuccessfully request interviews.
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019