Motivation Theory Y: -This approach assumes that management by direction and control is questionable method for motivating such people whose physiological and social needs have been satisfied and whose social; esteem and self actualization needs are becoming more important. For such people, Theory Y, seems to be applicable, which is the contrast of Theory X. This theory makes the following assumptions about people:
- The average human being does not inherently dislike work. He can view work as natural or enjoyable as rest or play
- Employees will exercise self direction and self control in the attainment of the objectives to which they are committed
- Given proper working conditions, average person can learn to accept and even to seek responsibility
- Commitment to objectives is a function of the rewards associated with their achievement
- All the people are capable of making innovative and creative decision and the decision making is not the sole province of the people in management position.
This theory has assumed a new approach in management. It emphasizes on co- operation between management and employees. The individual and organizational goals do not conflict in this approach. This theory places greater emphasis a satisfaction of high level needs of the employees. Mcgregor himself holds that the assumptions of theory Y are more valid than Theory X. Thus, delegations of authority, job enlargement, management by objective and participative management techniques are great motivators for the employee.
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