Meaning:
Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
DEFINITIONS OF PUBLIC RELATIONS
“Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.”
“Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledges into a system of human understanding.”
– Herbert M. Baus
Former President of the American Pubic Relation Association
“The Management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business.”
– John W. Hill
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