Concept- stimulus factors, full nest, noise, dagmar, out of home media, transit adv, cprp, bursting strategy, flighting, laddering, usp, brand leverage, direct marketing, kiosk marketing
Long question- decision making model, factors affecting consumer behaviour, different buying roles, imp of imc, functions of adv, strategy to develop brand image
Sn-adopter category, components of imc, 5m of adv, structure of an ad agency, how to detetmine advt budget, positioning strategy, personal selling
Long question- decision making model, factors affecting consumer behaviour, different buying roles, imp of imc, functions of adv, strategy to develop brand image
Sn-adopter category, components of imc, 5m of adv, structure of an ad agency, how to detetmine advt budget, positioning strategy, personal selling
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