Job Profile of Marketing Manager


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Marketing Manager is the one who does planning to promote a product/service to potential customers and encourage them to buy it.

 

Skills Required:

Excellent Written and Verbal Communication Skills

Enthusiasm

Leadership

Delegation of work

Business sense

Initiative

Flexibility

Team work

Negotiation

IT know-how

Budgetary control

Imaginative and Creative

Patience and Convincing Power

 

Academic Requirements:

BMS/Diploma/Masters in Advertising, Communication, Media, Marketing Management, Market Research, Sales and International Marketing

 

Your work would include the following:

Conducting Market Research

Media Decisions

Coordination with Advertising Agencies, Creative/Design Departments, Public Relation Companies

Forecasting

Meeting Deadlines

Preparing Analysis Reports of the marketing activities

Build Customer Relationships

Managing a team

Training and Development

 

Future Career Opportunities:

Varied experience and exposure of different products and business

Marketing Director or General Manager

Own Consultancy Business

 

Facts of the Job:

Work for long hours under pressure when deadlines are close

Work even on weekend and holidays

Travel a lot to meet customers

Travel abroad for meetings, exhibitions and promotional events

 


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