Interview with Mr. Rakesh Mondal, Creative Director,


An Interview with Mr. Rakesh Mondal, Creative Director,

by Aeman Waghoo, Content Writer,

 Creativity is what drives an individual to do something out of the ordinary and mundane. The creativity in a person makes them look for a novel solution for ordinary things which makes these ordinary things become something extraordinary.


  • Tell us something about yourself.

Design has been an integral part of my life from day one. I did my schooling from a village in West Bengal called Taki, which is about 76 kilometers from Kolkata. I discontinued further studies after 12th standard. I learnt painting and drawing in school and got hooked to it. The love for design was imbued in me since those days. I started my career from a computer hardware store, where I used to assemble PCs. Later, I met with a young entrepreneur at that time around 2005 and I joined a new software consultancy company in Bhutan. The company shifted base to Kolkata and I shifted as well.
I worked at InSync for 6 years and during this period; I handled a number of different roles right from domain hosting & selling to web designing & development. For a while I was even part of the SAP Business One ERP team at InSync.
Finally, I felt that this is not something I can do for the rest of my life. I wanted to make my passion (Design) a profession. At the time when I left my job, my child was 6 months old and it was a really difficult decision that I had to make. I tried working as a freelance designer for a while, post quitting my job. But, being an unknown entity, very few assignments came my way. helps to turn one’s ideas into reality. We believe in not just designing a website but designing success. When you choose, you are choosing experienced designers to deliver you the very best. We believe in not stopping until you are 100% satisfied with the end result.
We began our journey as a web design company only focusing on the niche domain and have grown successful in the designing world today. Our business model has not only helped us grow but has also earned us huge recognition from the industry. Known for our creative minds, development capabilities, and quality of our services we keep on earning goodwill through repeated clients.
We chose Kolkata to be our base – a city of talented people with artistic souls, a city gaining the pulse of emerging technologies.  With a very dedicated and energetic team, we have been able to meet the expectations of our clients and take web design to the next level and beyond it.
Our mission is to connect with our clients’ specific needs in the simplest way. We understand the success rate of a website not only depend on its unique appearance but in its right look and feel. The responsive web designs (which the client initially gets to see through layout design or mockup design presented by us) delivered by us take care of our clients’ branding and help them to connect with web traffic thus reducing the bounce rate.
The strength of is the team of professional web designers who are hugely talented and highly experienced. We also believe in adding fresh minds that would bring new ideas to the team.  We carry out our work with full commitment that helps us handle each project with equal dedication and importance. We believe our client’s business is our own throughout the period of contract. This always helps us to achieve our client’s satisfaction 110%.


  • As a Creative Director, what are your duties?

a) Work, motivate and lead my team in every projects.

b) Communicate with my clients.

c) Watch out that 100% quality is delivered.


  • What is your definition for creativity?

“Passion + Idea + Innovation”
Creativity is what drives an individual to do something out of the ordinary and mundane. The creativity in a person makes them look for a novel solution for ordinary things which makes these ordinary things become something extraordinary.

  • Is creativity inborn or can be learnt through training?

Creativity is obviously an inspired, acquired trait. But I also believe people can show flashes of creativity from a very early age if they have that creative spark in them which they hone in later life and turn out to do something extraordinary with their life.


  • What qualities you see for apart from the required academic qualification while recruiting a person?

When I hire any person, I look for a natural aptitude for the work and a smart, creative and spontaneous mind who is passionate about whatever they do.


  • What is your philosophy towards work?

My philosophy is very simple. Team works better than individual. I treat every person in my team as the same irrespective of their designation. We all have a very mutually respectful view towards each other.


  • Name 3 qualities of prime importance that a manager should possess. 

If I had to choose any 3 qualities, they would be :                                  

a) Professional charm and charisma.

b) Thoughtfulness and understanding.

c) Communication and convincing skill.


  • Do the name of the institute one pursuing his/her graduation/post graduation or any other course counts for getting job in a reputed concern?                                                                                                                

Maybe some people do think so but my answer is no. I myself have very humble backgrounds and I want to prove to people that if given a chance, anyone can shine. As I clearly said before, it’s more about the individual’s dedication, passion and spontaneity that matters.


  • What message would you like to give to the management students?

To all management students, you have chosen a great field of study and what is best about is that there is always something new to learn everyday. If you have the hunger to learn new exciting things then you are in the right stream. is an ideal platform for all management students.



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Aeman Waghoo


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