International Marketing


Unit 1

  1. What are the features of international marketing
  2. Explain the process of international marketing
  3. Why is there a need for international marketing
  4. What are the advantages and disadvantages of international marketing
  5. Domestic marketing vs international marketing
  6. What are the methods of entering a new market
  7. What are the various types of tariff and non tariff barriers
  8. What are different types of trading blocks
  9. Explain the various orientations of international marketing


Unit 2

  1. Explain the various member institutions in the international economic environment
  2. How can cultural environment affect the international marketing environment
  3. Explain the Hofstede 6 dimension model
  4. What is the need to conduct an international market research
  5. Explain the process of international market research
  6. How can various legal and political factors pose a challenge for an international marketer



Unit 3

  1. Explain the various product decisions that one needs to take into account before going international
  2. Product standardization vs product adaptation
  3. Explain the advantages and disadvantages of having a global brand
  4. What factors would you consider for pricing your products before entering international market
  5. What are different methods of pricing in international markets
  6. Explain the various types of direct and indirect channels of distribution in international markets
  7. What are the factors influencing the selection of international distributors
  8. What are the steps to plan international promotion campaigns
  9. What are the various tools for international promotion


Unit 4

  1. What are the different types of control that an organisation can adopt while implementing strategies
  2. What are the different types of international strategies
  3. What is the need for global service marketing
  4. What are the drivers for global service marketing
  5. Explain the advantages and disadvantages of global service marketing
  6. What is service culture and what are the factors affecting the same


Text books recommended

  1. Vipul Publications
  2. Sheth Publications

For any further clarifications, please contact Prof Vipin Saboo on 9820779873

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
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