International Marketing Sample Question Paper 3

Section I

Q. 1) a) Define International Marketing. Explain the ‘Theory of Absolute Advantage’ by Adam Smith. – 10 marks.



b) Discuss the need and importance of ‘International Marketing’. – 5 marks.



Q. 1) a) Define globalization and explain the meaning and features of globalization – 10 marks.



b) Write a short note on WTO and its objectives. – 5 marks.



b) Explain the stages of globalization. – 5 marks




Q. 2) Write short notes on any 3 – 15 marks

1) European Union


European Union


4) Trade blocks and its objectives



5) Franchising.



Section II

Q. 3) Define and explain the concept of corporate social responsibilities. – 15 marks




Q. 3) Compare and contrast Indian Infotech majors. – 15 marks


External factors affecting pricing decisions



b) Write a short note on strategic positions. – 5 marks.


Factors Promoting The Rise Of Strategic Alliances



Q. 4) a) What is global promotion? Explain how global promotions is undertaken. – 10 marks



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