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International Marketing Sample Question Paper 3

Section I

Q. 1) a) Define International Marketing. Explain the ‘Theory of Absolute Advantage’ by Adam Smith. – 10 marks.

Answer:

 

b) Discuss the need and importance of ‘International Marketing’. – 5 marks.

Answer:

OR

Q. 1) a) Define globalization and explain the meaning and features of globalization – 10 marks.

Answer:

 

b) Write a short note on WTO and its objectives. – 5 marks.

Answer:

 

b) Explain the stages of globalization. – 5 marks

Answer:

 

OR

Q. 2) Write short notes on any 3 – 15 marks

1) European Union

Answer:

European Union

 

4) Trade blocks and its objectives

Answer:

 

5) Franchising.

Answer:

 

Section II

Q. 3) Define and explain the concept of corporate social responsibilities. – 15 marks

Answer:

 

OR

Q. 3) Compare and contrast Indian Infotech majors. – 15 marks

Answer:

External factors affecting pricing decisions

 

 

b) Write a short note on strategic positions. – 5 marks.

Answer:

Factors Promoting The Rise Of Strategic Alliances

 

OR

Q. 4) a) What is global promotion? Explain how global promotions is undertaken. – 10 marks

Answer:

 

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