International Marketing Research

International Marketing Research:

International marketing research deals with foreign markets that are attractive and profitable provided products and marketing activities are adjusted as per the need of foreign markets and buyers. Such research is useful for exploring profitable foreign markets, for export promotion and for making suitable modifications in the exportable items. Data collection about foreign markets, market surveys, etc. are undertaken under international MR. Such research is costly and time consuming as compared to internal research. However, it is a must in the case of exporting companies. International MR is also undertaken by export promotion organizations such as Export Promotion Councils and Commodity Boards.