Intangibility of Bank Marketing


0

Intangibility of Bank Marketing

It is that characteristics of a service indicating that is not a physical attribute that a person may feel, hear, taste before they buy it.

Like for example of the bank that I visited, a person who is new to this bank and wanted to open up a account in the bank can not feel it that or taste it that it could be good before opening an account. He has to experience it how is the service, how humbly do people or the staff members behave with him, is his money invested or put in an account safe or not, he would come to know from the services. This could be done only from the trust that that he would build up as these things cannot be inspected before the use that is in this case they cannot be told how the service is before having some actual work in the bank. It is used that the service has been performed and delivered at a certain particular quality.


Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].

250 Comments


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

X
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format