Intangibility of Bank Marketing
It is that characteristics of a service indicating that is not a physical attribute that a person may feel, hear, taste before they buy it.
Like for example of the bank that I visited, a person who is new to this bank and wanted to open up a account in the bank can not feel it that or taste it that it could be good before opening an account. He has to experience it how is the service, how humbly do people or the staff members behave with him, is his money invested or put in an account safe or not, he would come to know from the services. This could be done only from the trust that that he would build up as these things cannot be inspected before the use that is in this case they cannot be told how the service is before having some actual work in the bank. It is used that the service has been performed and delivered at a certain particular quality.
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