1.   Company strategies cannot be executed well without a number of internal systems for business operations.

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2.   Well-conceived, state-of-the-art operating systems not only enable better strategy execution but also can strengthen organizational capabilities – perhaps enough to provide a competitive edge over rivals.

3.   It is nearly always better to put infrastructure and support systems in place before they are actually needed than to have to scramble to catch up to customer demand.

CORE CONCEPT: State-of-the-art support systems can be a basis for competitive advantage if they give a firm capabilities that rivals cannot match.

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