Importance / Utility Of Research Design

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Research design is important as it prepares proper framework within which the research work/activity will be actually carried out Research design acts as a blue print for the conduct of the whole research project. It introduces efficiency in investigation and generates confidence in the final outcome of the study. Research design gives proper direction and time-table to research activity. It keeps adequate check on the research work and ensures its completion within certain time limit. It keeps the whole research project on the right track.

 

Research design avoids possible errors as regards research problem, information requirement and so on. It gives practical orientation to the whole research work and makes it relevant to the marketing problems faced by the sponsoring organisation. Finally, it makes the whole research process compact and result-oriented. A researcher should not go ahead with his research project unless the research design is planned properly.

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