The International Companies may adopt:-
- Mass Marketing:- Mass Production, promotion and Mass distribution of goods & services.
- Product differentiated Marketing:- Two or more products with different features, styles & qualities.
- Target Marketing:- Distinct Market segments
- develop products acc to segment.
The companies may divide the market according to various basis:-
- Geographical Segmentation
- Demographic:- Age, Family Size, Family, Education, Income, Occupation etc.
- Psychographic:- Social Class, lifestyle, personality etc.
- Behavioral & Occasions:- Benefit sought, users etc.