Functional-area strategies concern the actions, approaches and practices to be employed in managing particular functions or business processes or key activities within a business.
Functional-area strategies add specifics to the how’s of business-level strategy.
The primary role of a functional-area strategy is to support the company’s overall business strategy and competitive approach.
Lead responsibility for functional-area strategies within a business is normally delegated to the heads of the respective functions, with the general manager of the business having final approval and perhaps even exerting a strong influence over the content of particular pieces of functional-area strategies.
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