Pavlovian model

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Pavlovian learning model (Pavlovian model):

          Learning can be defined as all changes in the behaviour that occurs as a result of practice and experience. Learning process involves 3 steps:

  1. Drive
  2. Cues
  3. Response

 

Drive:-

Drive is a strong internal stimulus, which impels action & when it is directed towards a drive-reducing object, it becomes a motive.

 

Cues:-

Cues are weak stimuli. Cues determine when the buyer will respond.

 

Response:-

Response is the feed-back reaction of the buyer.

 

 

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