Environment threat and opportunity profile (ETOP) for a bicycle company


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Environment threat and opportunity profile (ETOP) for a bicycle company

 

S.No Environmental sector Nature of Impact
1 Economic Up Arrow
2 Market Horizontal Arrow
3 International Down Arrow

 

 

  • · Up Arrow indicates Favorable Impact
  • · Down Arrow indicates unfavorable Impact
  • · Horizontal Arrow indicates Neutral Impact

 

The preparation of an ETOP provides a clear picture to the strategists about which sectors and the different factors in each sector have a favorable impact on the organization. By the means of an ETOP, the organization knows where it stands with respect to its environment. Obviously, such an understanding can be of a great help to an organization in formulating appropriate strategies to take advantage of the opportunities and counter the threats in its environment.


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