E commerce and Digital Marketing


Unit 1

  1. What are the features of E commerce
  2. What are the categories of E commerce
  3. What are the advantages and disadvantages of ecommerce
  4. How is Ecommerce different from traditional sales
  5. Elaborate the factors responsible for development of E commerce in India
  6. What are the new trends of E commerce in India
  7. What are the new trends of ecommerce in various sectors like government, education etc
  8. What are the merits and demerits of M commerce
  9. What are the latest trends of M commerce in India

Unit 2

  1. Mention the significance of E business
  2. What are the steps to set up E Business
  3. What are the merit and demerits of ERP
  4. Elaborate the Bricks and Clicks model
  5. What are the advantages and disadvantages of E Procurement
  6. What are the benefits of EDI
  7. Which areas can EDI be implemented
  8. What the principles of web site design
  9. What should be the contents of a website and what are the broad contents to be covered
  10. Why should a company have a website


Unit 3

  1. What are the major issues relating to the privacy and security of e commerce
  2. What are the merits and demerits of electronic payment systems
  3. What are the various modes of E Payment
  4. What are the merits and demerits of various E Payment modes
  5. What are the advantages and disadvantages of various payment gateways
  6. Elaborate the types of transaction security systems
  7. Relevance of the IT Act 2000 and legal issues in E Business

Unit 4

  1. What are the advantages of digital marketing
  2. What are the various activities of digital marketing and highlight some advantages and disadvantages of the same
  3. What are the advantages and disadvantages of Email marketing, content marketing, blog marketing and campaign marketing
  4. Explain Podcast and Vodcast, SEO,
  5. What is the role of social media in digital marketing
  6. What are the various online market research tools
  7. Strategies to increase web traffic
  8. What are the advantages and disadvantages of online advertising

Text books recommended

  1. Sheth Publications:- Nagpal,Sharma, Kukreja
  2. Vipul

For any further clarifications or exam guidance, feel free to contact Prof Vipin Saboo on 9820779873 (call or whatsapp)

The following two tabs change content below.
Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
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