Market research v/s marketing research.

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Sr.no. Points Market Research Marketing research
1. Meaning Market research directly relates to market situation i.e, size, location, market competion and features of customers. It provides details about the market for decision-making and policy framing. MR is a systematic and comprehensive study of different aspect of marketing including current marketing problems and challenges for decision –making and policy framing.
2. Nature Market research is a branch of marketing research. MR is one branch marketing information system.
3. Scope The scope of market research is limited to the study of market or market situation. The scope of marketing research is wide as it covers all aspects of marketing.
4. Type of term Market research is narrow term as it relates to one aspect of marketing. Marketing research is a wide term as it covers all aspects of marketing
5. Objective Market research is undertaken in order to deal with the problem and challenges relating to different aspect of market such as competition and consumer needs. Marketing research is undertaken in order to study varied type of marketing problem such as product line, marketing mix, advertising, packaging, branding and so on.

 

 

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