Direct mailing


0

In Europe, USA and Japan a significant purchases are made through direct mail. In these system manufacturers, distributors or marketer mails the catalogue to the consumers giving certain basic details about the product, its price and mode of payment preferred by the seller. Some customers in USA get lots of such mails everyday. Some of the consumers study them and place orders but some others discard such mail literature. In India also some companies are mailing literature to the consumers directly or through agencies. But most of the consumers do not have faith in such sales and just ignore them. They are afraid that they may not be cheated with regard to the product or it may be inferior or may not be dispatched at all. The theory of such marketing is that it eliminates intermediaries and so consumers get products at cheaper price. But consumers buy them through mail only if they are well known brands; in other cases one prefers to see the product. Therefore this system of purchase is not popular in India in spite of renewed efforts by some companies but it is quite popular in USA.


Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].

13 Comments


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

X
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format