Corporate Communication and Public Relations – Revised TYBMS Syllabus 2016

Modules at a Glance

SN Modules No. of Lectures
 1  Foundation of Corporate Communication 15
 2  Understanding Public Relations  15
 3  Functions of Corporate Communication and Public Relations  15
 4  Emerging Technology in Corporate Communication and Public Relations  15
 Total  60

Corporate Communication and Public Relations – Syllabus Overview

SN Modules/ Units
 1 Foundation of Corporate Communication 
a) Corporate Communication: Scope and Relevance

Advertisement

• Introduction, Meaning, Scope, Corporate Communication in India, Need/Relevance of Corporate Communication in Contemporary Scenario

b) Keys concept in Corporate Communication

• Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good Corporate Reputation

c) Ethics and Law in Corporate Communication

• Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI

 2 Understanding Public Relations
a) Fundamental of Public Relations:

• Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business

b) Emergence of Public Relations:

• Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations

c) Public Relations Environment:

• Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues

d) Theories used in Public Relations:

• Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory

 3  Functions of Corporate Communication and Public Relations
a) Media Relations:

• Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations

b) Employee Communication:

• Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications

c) Crisis Communication:

• Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building

d) Financial Communication:

• Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising

 4  Emerging Technology in Corporate Communication and Public Relations
a) Contribution of Technology to Corporate Communication

• Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)

b) Information Technology in Corporate Communication

• Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation

c) Corporate Blogging

• Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog.

Reference books for subject: Corporate Communication and Public Relations

Corporate Communication and Public Relations  : ~ 
1. Richard R. Dolphin, The Fundamentals of Corporate Communication
2. Joep Cornelissen, Corporate Communications: Theory and Practice
3. James L.Horton,Integrating Corporate Communication:The Cost Effective Use of Message & Medium
4. Sandra Oliver, Handbook of Corporate Communication & Public Relations A Cross-Cultural Approach
5. Rosella Gambetti, Stephen Quigley, Managing Corporate Communication
6. Joseph Fernandez, Corporate Communications: A 21st Century Primer
7. C.B.M. van Riel, Chris Blackburn, Principles of Corporate Communication
8. Jaishri Jethwaney, Corporate Communication: Principles and Practice

 

 

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
34 Comments
  1. Mohammed 3 years ago

    Which author and publications should i buy

  2. Florine Clapp 1 year ago

    Nineteen sixty-six was a really great yr for Esquire.

  3. Gracie Brinker 8 months ago

    Simply want to say your article is as surprising.
    The clearness in your post is simply nice and i could assume you’re
    an expert on this subject. Fine with your permission allow me to grab your feed to keep updated with forthcoming post.
    Thanks a million and please continue the enjoyable work.

  4. Anjali | 1HindiShare 8 months ago

    All syllabus are too good info.

  5. Rakesh | AchhiAdvice 8 months ago

    Very Useful Info

  6. Dominique Bleasdale 3 months ago

    Es sind maximal 12 von 15 Trophäen erspielbar.

  7. Angelita Haywood 3 months ago

    Es sind maximal 31 von 41 Trophäen erspielbar.

  8. Manie Burdge 2 months ago

    Wir haben die Anzahl der Startplätze auf 32 erhöht.

  9. Mel Fraser 2 months ago

    Es sind maximal 42 von 44 Trophäen erspielbar.

  10. Goldene, eine silberne und zwei bronzene.

  11. Brent Tousignant 2 months ago

    Vergeben wird auch der Titel “Distillery of the Year”.

  12. Oliva 2 months ago

    What?s up, just wanted to mention, I enjoyed this blog post.
    It was funny. Keep on posting! [Link deleted]

  13. Lida 2 months ago

    Wer der Superstar des aktuellen WSA ist.

  14. Kinder Pokale 2 months ago

    Es sind maximal 0 von 46 Trophäen erspielbar.

  15. gutschein casino baden baden , online casino ohne einzahlung test – neue spielautomaten regelung : automatenspiel eye of horus .

  16. I visited many web pages but the audio feature for audio songs present at this web site
    is really superb.

  17. 마사지커뮤니티 2 months ago

    Oh my goodness! Incredible article dude! Thank you so
    much, However I am going through problems with your
    RSS. I don’t understand why I cannot subscribe to it.
    Is there anybody getting similar RSS problems? Anyone that knows
    the solution can you kindly respond? Thanks!!

  18. What i don’t understood is actually how you are now not really a lot
    more smartly-liked than you may be right now. You are
    very intelligent. You already know therefore significantly on the subject of this topic, produced me individually consider it from numerous numerous angles.
    Its like women and men aren’t involved except it is
    something to do with Woman gaga! Your own stuffs excellent.
    At all times deal with it up!

  19. Kristopher 2 months ago

    Hello great blog! Does running a blog like this require a massive amount work?
    I have very little expertise in programming but I was hoping to start my own blog soon. Anyway,
    should you have any recommendations or tips for new blog owners please share.
    I know this is off subject but I simply had to ask.

    Cheers!

  20. click here 2 months ago

    Hі there, yeah this piece of writing is truly go᧐d аnd I have learned lot of thingѕ
    from it on the topic of blogging. thanks.

  21. judi bola online 2 months ago

    I’m really inspired along with your writing abilities as well as with the layout for
    your weblog. Is this a paid topic or did you customize it
    yourself? Either way keep up the excellent high quality writing, it’s uncommon to see a nice
    weblog like this one these days..

  22. cheap nfl jerseys 2 months ago

    I got this web page from my buddy who informed me on the topic of this web site and
    at the moment this time I am visiting this website and
    reading very informative content here. [Link deleted][Link deleted][Link deleted]

  23. I’m impressed, I have to admit. Seldom do I encounter a blog that’s both equally educative and amusing,
    and let me tell you, you have hit the nail on the head.
    The problem is something not enough people are speaking intelligently about.

    I am very happy I found this during my search for something relating to this.

  24. Lincoln Lambrick 1 month ago

    Hello colleagues, how is everything, and what you wish for
    to say about this article, in my view its truly
    remarkable designed for me.

  25. Chara Hampton 1 month ago

    I really like it whenever people get together and share views.
    Great blog, keep it up!

  26. distributor sembako 1 month ago

    Woah! I’m reallү loving the template/theme օf this site.
    Ӏt’s simple, үеt effective. Ꭺ lot of timeѕ it’s difficult t᧐ get tһat “perfect balance” betweеn usability and appearance.
    І must ѕay that yߋu’ve ԁⲟne a very gօod job wіth tһis.
    Additionally, tһe blog loads νery fast for me οn Firefox.
    Outstanding Blog!

  27. Carmelo 1 month ago

    Saved as a favorite, I like your blog!

  28. 바카라 1 month ago

    Hello there! I could hazve sworn I’ve visited
    thijs blog before but after looking at some of the pksts I realized it’s new to me.
    Anyways, I’m definitely pleased I came across it and I’ll be bookmarking it and checking back regularly!

  29. 토토사이트 1 month ago

    Thanks a lot for sharing this with all of us you actually
    recognize what you’re talking about! Bookmarked. Please additionally discuss with
    my site =). We will have a link alternate agreement between us

  30. 바카라 4 weeks ago

    fantastic publish, very informative. I wonder why the opposite specialists of this sector do not understand this.
    You should proceed your writing. I’m confident, you’ve a great
    readers’ base already!

  31. 온라인카지노 4 weeks ago

    Have you ever thought about publishging an e-book or guest authoring on other blogs?
    I have a blog based upoon on the same subjects youu discuss and would really like to have you share some stories/information. I
    know my audience would enjoy your work. If you are even remotely interested, feel free
    to send me an e mail.

  32. I could not resist commenting. Very well written!

  33. Gaye 4 weeks ago

    I wanted to thank you for this wonderful read!!I certainly
    loved every bit of it. I have got you saved as a favorit to look at new
    stuff you post…

  34. SzottMum 4 weeks ago

    cialis generic online biography
    [Link deleted]- viagra without doctor
    levitra dosage cialis vs levitra guest_book.htm
    <a href="[Link deleted]without a doctor prescription
    – other health benefits of cialis for women
    cialis 10mg or 20mg who is online

Leave a reply to Brent Tousignant Click here to cancel the reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account