Classification of Tourism users


0

Another method of classifying users of tourism services is on the basis of the frequency of usage of services.

 

Non-users: They are not interested in using the services. They lack the willingness, desire and ability (income and leisure time).

Potential Users: They are also called the prospects or the prospective users. They have the willingness but the marketing resources have not been used optimally to influence their impulse. They bear the efficacy and the marketing professionals are supposed to capitalize on their potentials by using creative promotional measures.

Actual Users: They are already using the services generated by the tourist organizations.

Occasional Users: They have not formatted the habit of traveling.

Habitual Travelers: They have formed a habit of avail of the services regularly.

 

The variety of users makes it essential that professionals study and understand their changing behavioral profile. This would simplify the task of creating and stimulating demand. The marketing decisions cannot be creative and proactive unless an in-depth knowledge of the users is known.

The individual specific behavior in the marketplace is affected by internal factors such as needs, motivation, perception and attitudes as well as by external factors such as family, social groups, culture, and economic and business influences. While studying the behavioral profile the study of lifestyles is most important.

Thus it can be said that arriving at sound marketing decision cannot be possible unless a sound marketing plan and optimal marketing resources are developed.


Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].

0 Comments


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

X
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format