1. Introduction to Customer Relationship Management ● CRM CUSTOMER ORGANIZATION ●BARRIERS TO CRM ●SERVICE LEVEL AGREEMENT ●RELATIONSHIP MARKETING AND CRM 2. CRM Marketing Initiative Customer Service and Data Management ●Customer Retention ●Contact Sales Service Support ●Data Reporting Analysis ●Data Reporting 3.CRM Strategy Planning Implementation and Evaluation ●CRM...
Logistics and SCM Unit 1 1. What is the meaning of logistics? Also elaborate what is integrated logistics. 2. What is the mission of logistics? Also elaborate the significance of 7 Rs 3. How to gain competitive advantage via logistics 4. What are the types of logistics 5. What...
Ethics and Governance Unit 1 What is ethics and what are the features of ethics What are the objectives and importance of ethics Ethics vs law vs morality What are the types of ethics What are features of business ethics What are the importance of business ethics What are...
CRM Unit 1 What are the features and objectives of CRM Explain the evolution on CRM What are the benefits of CRM What are the components of CRM What are the barriers to good CRM What are the key features of SLA in CRM Explain segmentation of customers as...
E commerce and Digital Marketing Unit 1 What are the features of E commerce What are the categories of E commerce What are the advantages and disadvantages of ecommerce How is Ecommerce different from traditional sales Elaborate the factors responsible for development of E commerce in India What are...
Sales and Distribution Management Unit 1 What is the role of sales department Elaborate the interface of sales with other departments Elaborate the functions of a sales manager What are the qualities of sales manager Explain the various structures of a sales organisation Elaborate the role of distribution How...
Services Marketing Unit 1 What are the unique features of services and how different is the same from goods What are the factors contributing to growth of service sector in India Elaborate the role of services in India How are services classified What are the key challenges in marketing...
Derivatives and commodities Unit 1 Who are the participants of commodities and derivatives markets What are the advantages of investing in commodities What are the types of derivative instruments What are the features and importance of derivatives Futures vs forwards vs options OTC vs ETC What are the disadvantages...
IAPM Unit 1 Explain the investment process in detail What are the factors affecting the investment process What are the various investment avenues to park surplus funds Elaborate the various participants in the capital market What is the role of investment banker What are the different market indices and...
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