What are Business-Level Goals?
Goals at the business level specify the anticipated performance results of each SBU. Their values are intended to balance with those of equivalent variables for...
Goals at the business level specify the anticipated performance results of each SBU. Their values are intended to balance with those of equivalent variables for...
Corporate-level goals consist of quantitative and qualitative outcomes that encompass management’s expectations about the optimal combination and types of business that make up the company....
Societal goals (also called enterprise goals), in organizations that employ societal strategy, would occupy the topmost levels of an organization’s hierarchy of goals. In those...
Mission is the description of an organization’s reasons for existence, its fundamental purpose. It is the guiding principle that drives the processes of goal and...
The objective is the starting point of the marketing plan. Once environmental analyses and marketing audit have been conducted, their results will inform objectives. Objectives...
Developing a strategic vision of where the company needs to head and what its future product-consumer-market-technology focus should be. Setting objectives and using them as yardsticks...
Very early in the strategy-making process, a company’s senior managers must wrestle with the issue of what directional path the company should take and what...
Whereas the chief concern of a strategic vision is with “where we are going and why”, a company’s mission statement usually deals with a company’s...
In the course of deciding, “Who we are and where we are going”, many companies also have come up with a statement of values to...
Effectively communicating the strategic vision down the line to lower-level managers and employees is as important as the strategic soundness of the journey and destination...