What Are The Factors Influencing Channel Decisions?
1) Type of product 2) Availability of intermediary 3) Extent of competition 4) Company’s policy 5) Commission 6) Funds available. 7) Image of...
1) Type of product 2) Availability of intermediary 3) Extent of competition 4) Company’s policy 5) Commission 6) Funds available. 7) Image of...
1. Large scale distribution of goods 2. Continuous supply 3. Information about target audience 4. Persuasion 5. Attractive display of merchandise. 6. Finalise...
Promotion mix can be defined as “the element in an organisation’s marketing mix that serves to inform, persuade and remind the market of a...
The major promotion mix tools available at the disposal of manufacturer are : 1. Advertising 2. Personal Selling 3. Sales...
Going-Rate pricing Here the firm charges a price that is based on the price of the competitors. Sealed-Bid Pricing It is a competition...
According to William Stanton, “Marketing mix is the term that is used to describe the combination of the four inputs that constitute the...
1. Product . It can be defined as anything that is offered for sale in the open market. It includes not only tangible goods...
Brand extension or brand stretching is a strategy in which firm uses an existing brand name is used to introduce a product in...
Each product passes through various stages during its life. This cycle of stages is called the Product Life Cycle. These stages include : (1)...
A brand is a name and/or mark intended to identify the product and differentiate it from competing products. BRAND NAME SELECTION DECISION 1....