What Is The Meaning of Perceived Value Pricing?

What Is The Meaning of Perceived Value Pricing?

  Advertisement   Perceived Value Pricing Nowadays, companies have started pricing their products on the customers perceived value of the product. The perceived value depends on various factors like goodwill of the firm, buyer’s image of product performance, warranties provided, trustworthiness and esteem of the firm. Value Pricing Recently,...

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What Is The Meaning of Going-Rate and Sealed-Bid Pricing?

What Is The Meaning of Going-Rate and Sealed-Bid Pricing?

    Going-Rate pricing Here the firm charges a price that is based on the price of the competitors. Sealed-Bid Pricing It is a competition oriented method of pricing. Here, the firms go for competitive bidding through sealed tenders or quotations. They seek the best (lowest possible) price consistent...

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