What Are The Features of Marketing Mix?
According to William Stanton, “Marketing mix is the term that is used to describe the combination of the four inputs that constitute the...
Marketing Management
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Pros and Cons of PR Consultancy
Pros of PR consultancy: 1) Consultancy firms are like advertising agencies who can be done away with if found inefficient. 2) Consultants can provide unbiased...
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What Are The Advantages of Marketing?
Marketing means the act of promoting and selling of products or services. Marketing starts with identifying the product, determining its price, selecting a distribution channel...
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What Are Features of MR / Marketing Research?
Marketing Research is concerned with marketing studies of specific marketing problems and opportunities FEATURES 1. Continuous process . 2. Wide coverage 3. Analysis and...
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What Are Limitations of Marketing Research?
1. Time consuming 2. Costly . 3. Not exact 4. Not a substitute to decision making . 5. Management attitude 6. Complex environment...
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What Are The Factors Influencing Consumer Behavior or Buying Behavior?
Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose...
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What Are The Components of MIS?
DEFINITIONS According to Philip Kotler, “Marketing Information System (MIS) consists of people, equipments and procedures to gather, sort, analyse, evaluate and distribute needed,...
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What Are Brand Positioning Strategies?
Positioning involves capturing the mind space of the consumers with a distinctive feature or benefit of the brand.” Following are the major positioning strategies...
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What Is Meaning of Brand Equity?
Brand equity is defined as “The incremental value of a business above the value of its physical assets due to the market position achieved...
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What Is The Meaning of Target Return Pricing Method?
Target-Return pricing Here, the firm determines the price that would fetch its target rate of return on investment. As per this method, the...
