Explain the Limitations of International Marketing

LIMITATIONS OF INTERNATIONAL MARKETING   1. Unequal sharing of benefits: The benefits of international marketing are not shared in a fair manner among the participating  countries.  Rich  and  developed  countries  get  more  benefits  at  the  cost  of  poor  and developing countries. 2. Restrictions on International Marketing: International marketing will...

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Difference between Domestic Marketing and International Marketing

Marketing  is  the  process  of  focusing  the  resources  and  objectives  of  an  organization  on environmental  opportunities  and  needs.  It is  a  universal  discipline.  However, markets and customers are different and hence the practice of marketing should be fine tuned and adjusted to the local conditions of a given country....

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