Customer Relationship Management – V Semester 2017

1. Introduction to Customer Relationship Management ● CRM CUSTOMER ORGANIZATION ●BARRIERS TO CRM ●SERVICE LEVEL AGREEMENT ●RELATIONSHIP MARKETING AND CRM   2. CRM Marketing Initiative Customer Service and Data Management ●Customer Retention ●Contact Sales Service Support ●Data Reporting Analysis ●Data Reporting   3.CRM Strategy Planning Implementation and Evaluation ●CRM...

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