| | | Blogs, BMS Gyan, Syllabus, TYBMS, communication technology, emergence, history, international public relations, post independence, pre independence| 52
Tracing Growth of Public Relations:– Advertisement Rowan University Communication Institute (2000) has published a brief history of Public Relations (PR). In this literature, it is stated that the concept of PR is not new in the world. It is as old as 1000 of years. The Greek Word “Samatikos”...
| | | Blogs, BMS Gyan, Public Relations Management, Syllabus| 122
Chapter 2: Understanding Public Relations:- Fundamentals of Public Relations Introduction:- As the term connotes PR means Public Relations. It is a strategy to influence public opinion through systematic research, measurement, and evaluation. It shows its concern and expectations of the organization’s public. Today, PR agencies are not only hired by...
| | | Blogs, BMS Gyan, Public Relations Management, Syllabus, Copyright Act, ethics, laws, Media Laws| 22
C) Ethics and Law in Corporate Communication In any organization, communication plays a crucial role. It helps an organization to build the primary resources (Labour, Capital, and Raw Materials) and secondary resources (such as legitimacy and reputation). We have ample examples wherein the reputation of an organization has been...
It is said that 21st Century is going to be an era of major Digital Revolution. Everything around us is going digital. Every business small or big is adapting the digital way sooner or later. And that’s completely true because the way digital marketing is evolving itself and proliferating...
| | | Blogs, BMS Gyan, bms experience, living life, regrets| 52
Well, the thought always comes to our mind when we take a certain action in our life and we start regretting about it later. Be it taking admission to a certain college, choice of a job or marrying someone due to pressure. There are many things in life which...
| | | Articles, Blogs, Notes, earning, internship, interviews, job, learn and earn, learning, work experience| 101
Most of the students spent time travelling or doing other activities except taking in hand experience during summer vacations. There is a difference between studying and working hard. Most of us believe that grades are all that matters after graduation to get an entry level job. Colleges are the...
| | | Articles, Business, 2017Budget, budget, finance budget 2017, unionbudget| 58
Union Budget 2017–18 Keypoints: 1. Tax reduced from 10 percent to 5 percent: People with taxable income in between 3 to 5 Lakh will now have to pay only half of the taxes they used to pay earlier. Below 3 lakhs, tax is exempted. 2. However, the tax rate...
Ever imagined what would have happened if Shah Rukh Khan’s character – RAEES would’ve applied for a job at a startup? Interviewer – Why should we hire you? Me – Mere paas Baniye ka dimaag aur Miyanbhai ki daring hai Interviewer – Why do you want to work for...
| | | Articles, Blogs, BMS Gyan, Life @ BMS, TYBMS, life after BMS, what after bms| 40
Last year of B.M.S, what after that ? If you are a last year B.M.S student, then this question will surely be haunting you – “What should I do after BMS?”. Only few have clear goals of what they want to do after B.M.S, with most still being confused...
6 HR Lessons from Movie ‘Dangal’ The Amir Khan starrer is all set to break the box office records. It has a very beautiful storyline with some remarkable performances of all the actors. It also has some insightful message for the HR fraternity. Change Management – The society laughs at...
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