Operating Strategies

Operating strategies  concern with the relatively narrow strategic initiatives, approaches for managing key operating units (plants, distribution centres, geographic units) and for specific operating activities with strategic significance (Advertising campaigns, the management of specific brands, supply chain-related activities, and Website sales and operations). Operating strategies add further detail and...

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Business Strategy

Business strategy concerns the actions and the approaches which crafted to produce successful performance in one specific line of business. The key focus here is crafting responses to changing market circumstances and initiating actions to strengthen market position, build competitive advantages and develop strong competitive capabilities. Orchestrating the development...

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What Does the Process of Crafting and Executing Strategy Entail?

Crafting and executing a company’s strategy is a five-phase managerial process: Developing a strategic vision of where the company needs to head and what should be its future product-consumer-market-technology focus. Setting objectives and using them as yardsticks for measuring the company’s performance and progress. Crafting a strategy to achieve...

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