The Process of Crafting and Executing Strategy

Developing a strategic vision of where the company needs to head and what its future product-consumer-market-technology focus should be. Setting objectives and using them as yardsticks for measuring the company’s performance and progress. Crafting a strategy to achieve the desired outcomes and move the company along the strategic course that management...

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Good Strategy + Good Strategy Execution = Good Management

Crafting and executing strategy are core management functions. Among all the things managers do, nothing affects a company’s ultimate success or failure more fundamentally than how well its management team charts the company’s direction, develops competitively effective strategic moves and business approaches, and pursues what needs to be done...

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