International Marketing Important Question Bank 2014 – Achievers Academy

Chapter 1 : 1) Define international marketing- features, importance, advantages. 2) Differentiate between international and domestic marketing. Chapter 2: 1) Meaning, Definition, Types and forms of tarrif and non-tarrif barriers. 2) Trading blocs – Meaning, definition, Positive, negative impact on international market. Chapter 3: 1) WTO – Objectives, functions...

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Service Sector Management Important Questions 2013 – Achievers Academy

Concepts: 1) Goods-service continuum 2) Marketing of services 3) Inseparability of services 4) Perishability in services 5) Technological environment, 6) Economic environment 7) Zone of tolerance 8) Service encounter 9) Service failure 10) Buying role 11) Benchmarking 12) Service life cycle 13) Flowchart 14) Positioning in services 15) Branding...

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