Economic Importance of Transportation Industry
Mobility is one of the most fundamental and important characteristics of economic activity as it satisfies the basic need of going from one location to...
Mobility is one of the most fundamental and important characteristics of economic activity as it satisfies the basic need of going from one location to...
A firm’s reaction to a complaint that results in customer satisfaction and goodwill is called service recovery. When something in a service delivery goes wrong,...
Most people receive large quantities of marketing material in the mail, which is considered direct mail marketing. Companies will send paper mail with promotions or...
When a product or service is not being readily supplied to a certain portion of a market, a company can focus their efforts on that...
Drip marketing is the act of sending out scheduled targeted emails that are all coordinated to a specific goal of client conversion. The sender uses...
Social network marketing and social media campaigns provide a window to market a product or service on the Internet through different social networks. Companies can...
One of the less strategic types of marketing, referral marketing relies on a company’s customers to refer new customers to that company. Also called word...
With a smaller budget, guerrilla marketing makes a splash by relying on energy, timing and unusual approaches to get the consumer’s attention. The unconventional marketing...
Promotional marketing is a common form of marketing strategy that companies use to motivate a consumer to make a decision and purchase their product. There...
This type of marketing relies on the message of a marketer being spread quickly through various social networks in order to increase brand awareness. The...