(1) Experimentation method of data collection is useful when the problem to be solved is clearly defined and the dependent or independent variables are clearly marked.

(2) Experimentation method enables the marketers to take quick decision in the marketing field as the marketing problems are better understood and an insight is available due to experimentation.

(3) One major benefit of experimentation method is its realism. It enables actual market test and simulates actual market situation. It suggests remedies which are extremely useful and effective.

(4) Experimentation method provides unbiased feedback on how the product and marketing strategy will help the firm penetrate the market.


Experimentation method of MR can be applied most suitably to certain problems like training and remuneration of salesmen, shelf display arrangements, package designs and advertising copy. Experimental marketing (test marketing) can be used to study the effect of certain sales promotion techniques such as premium, brand, package design and colour combination. The use of lengthy experimental methods is limited in India. This is due to heavy cost involved in them. Many companies now select smaller towns like Pune or Indore for test marketing. Certain techniques, such as split-run for evaluating alternative advertising copy are also used to a considerable extent in India.

The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account