Acceptance of a product goes through five stages:

  1. Awareness :

The individual learns about the existence of a new idea or practice but has little knowledge of it.

  1. Interest:

The individual then develops interest in this idea and then gets more information about it.

  1. Evaluation

The individual makes mental application of the idea and weighs its merits for his own situation. He obtains more information about it and then decides to try it.

  1. Trial:

The individual actually tries the idea ofpractice usually on a small scale. He is interested in how to apply practice, techniques ,conditions for application.

  1. Adoption :

If the individual likes the idea he accepts it for a fall-scale and then adopts it.


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