International Business



The scope of International Business/ Market may be divided into 3 categories:-


  1. Internationalization of domestic trade


  1. Multi-domestic market


  1. Global Marketing

The task of International Marketing includes


  1. International Marketing decision
  2. Market Selection
  3. Market Entry Mode
  4. Marketing Mix
  5. Marketing Organization


To conclude international marketing is a dynamic aspect of corporate strategy for survival and generation of business opportunities in this world of globalization.


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