Promotion mix can be defined as “the element in an organisation’s marketing mix that serves to inform, persuade and remind the market of a product and/or the organisation selling it, in hope of influencing the recipients feelings, beliefs or behaviour.”
Role of promotion mix
1. Awareness
2. Persuasion
3. Changes attitudes
4. Expansion and diversification
5. Increase in sales
6. Better Standard of living
7. Economies of large-scale production and distribution
8. Creates brand image
9. Create a separate niche
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