No-Change Strategy:



This stability strategy is a conscious decision to do nothing new, that is to continue with the present business definition. Taking no decision is sometimes a decision too.


When faced with the predictable and certain external environment a stable organizational environment, a firm decides to continue with its present strategy. Because,


  • The firm does not find it worthwhile to alter the present situation by changing the strategy.
  • No significant opportunities or threats operating in the environment.
  • No major new strengths and weaknesses within the organization.
  • No new competitors.
  • No obvious threat of substitute products.


Taking into account the external and internal environmental situation, the firm decides not to do anything new.


Several small and medium sized firms operating in a familiar market – more often a niche market that is limited in scope and offering products or services through a time-tested technology rely on the no-change strategy.

The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account