International marketing is affected by a no. of economic, variables that include:- Level, rate & direction of economic growth of a country. GDP, std. of living, consumption pattern, purchasing power and disposable income, balance of payment, dependability on import etc.
The differences in the levels of development and income have implication for the business . In developing countries of products/ services is limited by low incomes, therefore their import policies are very restrictive.. A number of developing nations however hold good business prospects for many companies because of following factors:-
- A steady increase in population
- Increasing incomes
- Growing democracies