Prelim paper 1- Special Studies in Marketing
Answer all questions. Each question carries 15 marks. Attempt any 2 questions from Q 1-4.
Q1 a. Explain the buying process with examples
Q1 b. Explain the role of family in buying process
Q C. What are the stages in family life cycle
Q2 a. Critically evaluate the DAGMAR mode
Q2 b. Explain the structure of an ad agency
Q 2 c What are various methods of fixing advertising budgeting
Q3 a. Explain the process of media planning
Q3 b. Explain the advantages of outdoor advertising
Q 3 c How to evaluate the effectiveness of advertising
Q4 a. How to develop a brand image
Q4 b. Explain the components of brand equity
Q 4c What are the various tools of sales promotion? (7 marks)
Q5. Read the case and answer the questions below
TANGENT is the latest buzzword in the Indian branded furniture range. The imported and exclusive furniture range from Italy plans to enter the Indian market. They offer unique designs for customised built homes for the elite. They seek your help.
Q1. Explain the various adopter categories
Q2. Explain the various positioning strategies they can use
Q3. Elaborate 5Ms of Advertising with reference to TANGENT

Advertisement
Advertisement
The following two tabs change content below.
Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
40 Comments
  1. … [Trackback]

    […] There you can find 27990 more Info to that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  2. 카지노사이트 3 months ago

    … [Trackback]

    […] Read More Info here on that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  3. porn 3 months ago

    … [Trackback]

    […] Info to that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  4. … [Trackback]

    […] There you can find 2357 additional Information on that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  5. … [Trackback]

    […] Read More on on that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  6. 바카라 3 months ago

    … [Trackback]

    […] Read More Info here on that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  7. 메이저사이트 3 months ago

    … [Trackback]

    […] There you will find 76276 additional Information to that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  8. … [Trackback]

    […] Here you will find 91105 additional Information to that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  9. scr888 casino download 2 months ago

    … [Trackback]

    […] Read More on to that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  10. … [Trackback]

    […] Read More Info here on that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  11. DominoQQ 2 months ago

    … [Trackback]

    […] Information on that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  12. … [Trackback]

    […] Read More on to that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  13. ldcbljt 2 months ago

    trump tremendous can be mounted <a href="[Link deleted]cialis online without prescription you can be aware a predictive shipper of

  14. vagragenericaar.org 2 months ago

    Thank you.

    Youseful blog. Good post.

  15. Buddhism 1 month ago

    … [Trackback]

    […] Read More Information here to that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  16. 바카라 쿠폰 1 month ago

    … [Trackback]

    […] Information on that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  17. order cialis online 1 month ago

    Ddtvox huidoh <a href="[Link deleted]cialis online safely buy cialis canada

  18. cialis 20mg price 1 month ago

    Fjsnzo nxcsrp <a href="[Link deleted]much does cialis cost at walmart when does cialis go generic

  19. … [Trackback]

    […] Here you will find 21897 additional Info on that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  20. Nptgkh yoenyr <a href="[Link deleted]viagra us canadian pharmacy cialis

  21. cialis 5mg price 1 month ago

    Bbyxiv wwilzd <a href="[Link deleted]viagra in us cialis discount

  22. cialis india 1 month ago

    Geacga qqhnpt <a href="[Link deleted]writing services us cialis 5 mg

  23. cialis professional 1 month ago

    Iwzenc lnzuxv <a href="[Link deleted]literature essay help cialis coupon

  24. cialis price 1 month ago

    Oocxbf dknblx <a href="[Link deleted]next day delivery generic cialis for sale

  25. cialis from canada 1 month ago

    Zanhjk vjfoie <a href="[Link deleted]cialis low price coupon for cialis

  26. Zvhlyc cyqrag <a href="[Link deleted]cialis generic cialis dosage 40 mg

  27. Cost of viagra 4 weeks ago

    Azdpsv pqyami <a href="[Link deleted]the counter viagra Order viagra

  28. … [Trackback]

    […] Find More on to that Topic: bms.co.in/vipin-saboo-tutorials-prelim-paper-for-marketing/ […]

  29. Celpqk mwxbvm <a href="[Link deleted]generic viagra online pharmacy Order viagra

  30. Fda approved viagra 3 weeks ago

    Gjqeld qsxdcs <a href="[Link deleted]viagra online Best price viagra

  31. Fda approved viagra 3 weeks ago

    Oqdfyz vuaqre <a href="[Link deleted]viagra internet Samples of viagra

  32. Xntjkh cxnakn <a href="[Link deleted]viagra now Buy branded viagra

  33. Dykqyi wxcctp <a href="[Link deleted]pill Canadain viagra

  34. EstherKef 3 weeks ago

    Yzhmlb rthfmi <a href="[Link deleted]over the counter Buy generic viagra online

  35. EstherKef 2 weeks ago

    Mbhjxb krckgz <a href="[Link deleted]price for viagra Viagra brand

  36. ed meds 1 week ago

    Pssblw kzvubw <a href="[Link deleted]erectile dysfunction pills online ed pills that really work

  37. Nmxvxe wcneke <a href="[Link deleted]medications pills for erection

  38. ed pills gnc 5 days ago

    Czekcl rsbgpj <a href="[Link deleted]pills that work best non prescription ed pills

  39. Kdiwrk cwfjms <a href="[Link deleted]ed medication ed meds online without doctor prescription

  40. Ospnnq cqdepj <a href="[Link deleted]5mg best ed medication

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account