1) Customer Relationship Management helps a business to use technology and human resources to gain an insight into the behavior of customers.

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2)Using CRM, a business can provide better customer service and increase customer revenue.

3) The success of any organization is mainly based on its satisfied customers, which in turn enhances profits.

4) Students would get to learn the various challenges regarding customer satisfaction, services marketing and sales management.

5) Career Opportunities-

i) Customer Service Executive,

ii) Manager – Client Servicing,

iii) Customer Relationship Manager,

iv) CRM Specialist,

v) Relationship Manager,

vi)Product Manager etc.

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