ABOUT TIMES GROUP
Bennett, Coleman & Co. Ltd is India’s largest media house.
The Times Group is a multi-edition, multi-product, multi-media organisation, and has to its credit several leading publications.
The Times group has decided to identify premium unique niche market and introduce the first ever magazine. The magazine will be a premium niche non-fiction entertainment & Lifestyle
As a Lifestyle magazine
People carrying it find status in being readers of it!!
Launched – 14th October 2006
Frequency – Fortnightly
Size – 25 * 15 cms
Colourful Glossy Pages
Creative Paper Bags
Education – Gurukul
Fashion – Style Mantra
Current Affairs- Globe Trotter
About Gizmos- Electro wave
About Automobiles- Road rage
Personal- Confide In Us
Sports – Sports Reviewer
Health – Dr Cool
Travel India – Indian Safari
Foods – Palatable palate
Cover Price Rs. 50
Yearly Subscription Rs. 1000
3 Yearly Subscription Rs. 2800
Launch on the same day in all the four Metros…
Available at Malls
Multiplexes (Book Stores)
Five star hotels (Reading Material)
Clubs (Turf Club, The Club etc..)
Give it free with Times ..i.e. the first 2 issues.
Products will be give free with our magazines (Shampoos, Recipe Books etc.)
Hoardings will be put across the city
News Papers & Tabloid of Times of India etc
Media : Zoom and Times Now
Internet: Our corporate website www.timeselite.com
Banners and Popup ads on Websites like airline booking etc
Every 14th of October Times Group would have a Party for its Annual Subscribers
Editorials, Archives, Reporters
Feedback from customers and accordingly fulfilling their demands.
Competitions- Winning prizes.
(for eg. Solve this puzzle and win a free trip to Goa.)
Well Trained and Motivated Salesmen
Editors – Trained and changed often
SERVICES FAILURE / RECOVERY
Covers all subjects of reading choices
Repute of the parent company
With an Indian Touch
Break even point is met late.
Very less % of people fall in the elite class group.
Market is already hyper segmented. ( we are creating 1 more segment)
The Niche that has not been explored yet
Rising level of incomes
The improving standard of living of the Indian Middle Class.
Rising consumption levels
The established competitors.
Substitutes ( TV, radio, newspapers, Internet)