The target market i.e. determining the customer are based on the following considerations:
- Locality: The region where the building is constructed and the type of crowd it will attract will have varied expectations. E.g. whether its in the suburbs or south Mumbai
- Income group and family size: Depending on the budget of the customer, a particular income group people will be given specific type of amenities. In a country like India, every product is formed after taking into consideration the family size. E.g. carsOccupation: There are colonies and societies set up for people from the same occupation also employed by the same company e.g. Indian oil nagar at Andheri (west) and Railway quarters for the railway-employed people.
- Religion, races and social class: There are societies for people from a particular caste e.g. Parsi colony at andheri (west)
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