Public Relations Environment

Public Relations Environment Advertisement Introduction:- The functions and decision of public relations (PR) are influenced by internal and external environment. The internal environment is generated within the organization which influences in the decision making of PR. They are controllable factors and comprise of personnel, infrastructure facilities, organization facilities etc....

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What Is The Social Responsibility of Business?

What Is The Social Responsibility of Business?

  Social Responsibility of Business :   Responsibilities towards Shareholders – Fair returns Accurate Information Undertake R&D activities Pay regular returns Raise public image   Responsibilities towards Customers/Consumers – Maximum possible satisfaction by providing quality goods. Avoid artificial scarcity. Supply goods & services at fair & reasonable prices to...

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What Are The Factors Responsible For Popularity of Social Responsibility Concept?

What Are The Factors Responsible For Popularity of Social Responsibility Concept?

    Factors Responsible for popularity of Social Responsibility Concept:   Growing Expectation –                  The normal expectations of different social groups & also the society are growing & deepening. The businessman finds it difficult to ignore such growing expectations of the society.   Favourable Image –                  Business...

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What Is The Meaning of Social Entrepreneurship?

What Is The Meaning of Social Entrepreneurship?

  Social Entrepreneurship:-   A] Introduction –                  Social entrepreneurs combine the passion of a social mission with an image of business like discipline, innovation & determination & try to come up with business models as good as the commercial sector.   B] Definition –                  Howard R Bowen...

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What are the Social Factors influencing Consumer Behavior?

What are the Social Factors influencing Consumer Behavior?

Reference group:-      Reference groups are the social, economic or the professional groups that have a direct and indirect influence on the person’s attitudes or behaviours. Family: – Family constitutes the most influential group on once attitudes personal values and buying habits.  The members of the family play different...

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5 New Social-Media Platforms Worth a Look

Whenever marketers or companies launch social media campaigns, they usually focus on major networking sites such as Facebook, LinkedIn and Twitter. But for smaller-business it’s optimum to start their campaigns with lesser known sites to reach out to new customers. Facebook, Twitter and LinkedIn  are popular for business marketing...

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