Advertisement Performance-related pay is the money paid to someone relating to how well he or she works at the workplace. Advantages of performance related pay 1. It motivates the employees 2. Performance based methods can provide a level of standardization in employee evaluations. 3. Performance based...
Related versus unrelated diversification- Diversification opportunities are either related or unrelated. In a related diversification opportunity, the present target market and/or retail format shares something in common with the new opportunity. This commonality might entail purchasing from the same vendors, using the same distribution and/or management information system,...
Media Related Terminology: Reach: Reach is the percentage of the target population exposed at least once to the advertiser message during a specific time frame. Frequency: It refers to the number of times an advertising message is delivered to the target audience, within a given period. It indicates the...
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