Principles of Marketing Question Bank FYBMS 2019 Please note that these are a set of important questions, however the whole syllabus needs to be done well. For any further clarifications, please feel free to contact Prof Vipin Saboo on 9820779873 Paper pattern:- Q1. Objectives (15 marks) Q2. Full length...
Principles of Marketing – Revised FYBMS Syllabus 2016 Modules at a Glance Sr. No. Modules No. of Lectures 1 Introduction to Marketing 15 2 Marketing Environment, Research and Consumer Behaviour 15 3 Marketing Mix 15 4 Segmentation, Targeting and Positioning and Trends In Marketing 15 Total 60 Principles of...
SYBMS Sem 3 Syllabus: Principles of Marketing In Principles of Marketing subject, you will learn and understand about the marketing philosophies and ethics, competitive advantage, marketing environment, international marketplace, consumer decision making, business marketing and marketing research, segmentation and product marketing, product management and retailing, services marketing and supply...
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