What Are The Objectives of Project Appraisal?

What Are The Objectives of Project Appraisal?

Advertisement     Objectives of Project Appraisal: To extract relevant information for determining the success or failure of a project. To apply standard yardsticks for determining the rate of success or failure of a project. To determine the expected costs & benefits of the project. To arrive at specific...

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What Are The Objectives of Ancillary Development?

What Are The Objectives of Ancillary Development?

    Objectives of Ancillary Development:   Employment Opportunities –                  Development of employment opportunities must be coupled (along) with the growth of entrepreneurship in different fields & different parts of the country.     Equitable Distribution –                Dispersal of industrial activities in various regions are bringing out...

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How To Formulate Investment Portfolio Objectives?

How To Formulate Investment Portfolio Objectives?

  FORMULATING THE PORTFOLIO OBJECTIVES:   The portfolio objectives can b determined by ascertaining the constraints on a portfolio. The greater the number of constraints and the more bindings these constraints, the more conservative the portfolio must be.     The following are the six possible portfolio constraints which...

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What Are Objectives of Portfolio Management?

What Are Objectives of Portfolio Management?

OBJECTIVES OF PORTFOLIO MANAGEMENT:   Stability of income: An investor considers stability of income from his investment. He also considers the stability of purchasing power of income.   Capital growth: capital appreciation has become an important investment principle. Investors seek growth stocks which provide a large capital appreciation by...

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Explain Internet and Ecommerce

Explain Internet and Ecommerce

    INTERNET: The internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public academic, business, & government networks of local to global...

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What Are The Corporate Advertising Objectives?

What Are The Corporate Advertising Objectives?

  Corporate Advertising Objectives: Create a good citizen image through consistent & dedicated effort. Convey the organization’s commitment to the concerned public. Boost both employee management relations & employee morale. Raise money from the public. On the marketing front it is easier & cheaper to sell product or services...

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What Are Promotional And Communication Objectives?

What Are Promotional And Communication Objectives?

    Promotional objectives: Promotional objectives evolve from the company’s overall marketing plan & are rooted in its marketing objectives. Communication objectives: The primary role of an IMC programme is to communication planning should be based on communication objectives. Advertising & other promotional efforts designed to achieve such communications...

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What Is The Value of Objectives?

What Is The Value of Objectives?

    Importance/Value of objectives: Many companies fail to set specific objective for integrated marketing communication programmes is that they don’t recognize the value of doing so. Advertising & promotional objectives are needed for several reasons, including the functions they serve in communication planning & decision making and measurement...

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