Promotion mix can be defined as “the element in an organisation’s marketing mix that serves to inform, persuade and remind the market of a product and/or the organisation selling it, in hope of influencing the recipients feelings, beliefs or behaviour.” Role of promotion mix 1. Awareness 2. Persuasion...
The major promotion mix tools available at the disposal of manufacturer are : 1. Advertising 2. Personal Selling 3. Sales Promotion 4. Public Relation 5. Direct Marketing
According to William Stanton, “Marketing mix is the term that is used to describe the combination of the four inputs that constitute the core of a company’s marketing system: the product, the price structure, the promotion activities and the distribution system. FEATURES OF MARKETING MIX 1. Combination...
1. Product . It can be defined as anything that is offered for sale in the open market. It includes not only tangible goods but also intangible goods like services and ideas. 2. Price Price is the exchange value of a product i.e. the amount for which a...
ABOUT TIMES GROUP Bennett, Coleman & Co. Ltd is India’s largest media house. The Times Group is a multi-edition, multi-product, multi-media organisation, and has to its credit several leading publications. LAUNCH The Times group has decided to identify premium unique niche market and introduce the first ever...
Product: Packaging innovations Nihar, India’s only double filtered coconut oil has made a change in packaging and logo, which is innovative, convenient and vibrant. The logo lettering is now in a fresh green colour and sports a leaf over the brand name. Nihar has consistently been bringing innovations to...
MARKETING MIX OF COLGATE Colgate Palmolive is the market leader in the Indian oral care market, with a 51% market share in the toothpaste segment, 48% market share in the toothpowder market and a 30% share in the toothbrush market. Presently it is facing competition from no. 2 player...
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