An interview with Mr. Subrat Kar, Co-Founder, Zootout.com by Aeman Waghoo, Content Writer, BMS.co.in If your sole motto is to earn money, then don’t jump for entrepreneurship. Your main aim should be to solve problems in market, fulfill the need of customers and make them happy, money will come automatically. Even people who [...]
Tag Archives | marketing
Finance Or Marketing Which Is Better For TY?
There is no question of which Specialisation is Better. It all depends on your ambitions and personal ability. If you got Excellent communication skills, an outgoing personality, creative, have a zeal to sell and you wanna do MBA in Marketing / opt for Jobs in Sales/Business Development/Marketing, you should go for BMS (Marketing). If you [...]
International Marketing Question Bank
1. Define and explain the features of International Marketing. 2. Explain the need and advantages of International Marketing. 3. Explain the difference between International and Domestic Marketing. 4. Write a note on Basis of International Trade. 5. Write a note on International Business Environment. 6. Explain the external factors of International Marketing. 7. Write a [...]
Times Group
ABOUT TIMES GROUP Bennett, Coleman & Co. Ltd is India’s largest media house. The Times Group is a multi-edition, multi-product, multi-media organisation, and has to its credit several leading publications. LAUNCH The Times group has decided to identify premium unique niche market and introduce the first ever magazine. The magazine will be a [...]
Marketing Mix for Nihar Coconut Oil
Product: Packaging innovations Nihar, India’s only double filtered coconut oil has made a change in packaging and logo, which is innovative, convenient and vibrant. The logo lettering is now in a fresh green colour and sports a leaf over the brand name. Nihar has consistently been bringing innovations to its consumers, it was the first [...]
Mr.Kartik Raichura, Founder & CEO of Management Paradise @ IES
Mr. Kartik Raichura Founder & CEO of Management Paradise, was invited as guest of honors at the IES International Marketing Conference 2011 along with Mr,. Avinash Dhakne Joint MD, MTDC and Key Note Speakers include Mr. Mukthar Querishi, Executive VP- Informedia18, Mr. Kinjal Medh, COO- Draft FCB Ulka, Mr. Krishna Saxena, CEO, Anuvi Chemicals, and [...]
What makes Colgate a Multi-Billionaire company!!
MARKETING MIX OF COLGATE Colgate Palmolive is the market leader in the Indian oral care market, with a 51% market share in the toothpaste segment, 48% market share in the toothpowder market and a 30% share in the toothbrush market. Presently it is facing competition from no. 2 player HLL and more recently from small [...]
Sydenham Career Fair 2011
The B.M.S department of Sydenham College of Commerce and Economics, Mumbai is here again organising “Career Fair ’11″, a vibrant, annual inter-collegiate event. Initiated in the year 2004, Career Fair has long been recognised as a one stop destination for career related solutions. “To be the best provider of career related solution” as the Vision and “To explore the various career opportunities by [...]
Walgreen Company Analysis
1)Company and its genesis For 7 straight years, Walgreen’s has been named one of Fortune Magazine’s “Most Admired Corporations In America.” Walgreen’s is celebrating its centennial. Walgreen Co. was founded in 1901 by Charles Walgreen. From a humble beginnings in 1901, they have grown to a $22 billion retailing network ranked fifth among all U.S. [...]
Special Studies in Marketing Concept Testing
1) 5 Ms of Advertising = Media, message, money, mission and measurement 2) Corporate image = mental representation or a conception of a company 3) Communication = act, process involving transmission of information, ideas, emotions, skills by the use of verbal or non verbal means i.e. words, pictures, figures, graphs, gestures and facial expressions 4) [...]