Advertisement Franchising is a vertical co-operatively organized sales system of legally independent entrepreneurs based on an ongoing contractual obligation. This system has a uniform market identity and is characterized by a work sharing performance of franchises instruction and control system that ensures behavior in conformance with...
Demerits / Disadvantages : Break even point achievement – Net receipts from franchises could not be immediately received within a year or two so as in self entrepreneur subject. Only a few new franchises breakeven immediately made which had taken upto six months to...
Meaning : Franchising is the method whereby the firms transfer the rights & products to another party, who in turn takes the responsibility for the sale of the product in the local market. The firm transferring the right is known as franchisor. The firm to whom the...
Introduction : Product Distribution Franchising in India is fast giving way to the development of Business Format Franchising, which first evolved in response to the growing services sector. Franchising is characterized by an ongoing business relationship between franchisors & franchises that covers the product, services & trademark...
In order to understand the concept of franchising, let us start by studying some definitions of the term franchising: Webster’s dictionary defines “franchise” as – “1. A privilege or right granted to a person or a group by a government, state, or sovereign. 2. Authorization granted by a...
Types of Franchising The basic objective of franchising is the expansion of a business, by furthering the distribution of products/services. By virtue of this fact, at a very broad level, franchising can be divided into two formats. The first type being a product trade name franchise and the second,...
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